$10 Million For the Planet
On Black Friday, Patagonia donated 100% of sales* to grassroots organizations working to create positive change for the planet in their own backyards. We're determined to use every means at our disposal to defend our world's climate, air, water and soil. In these divisive times, protecting what we all hold in common is more important than ever before.
We’re humbled to report the response was beyond expectations: With your help, Patagonia and Patagonia Provisions reached a record-breaking $10 million in combined sales.
*100% of purchases made in Patagonia® stores and online at patagonia.com and patagoniaprovisions.com
At Patagonia, we have a long tradition of what some refer to as “corporate responsibility.” But we like to think of it as more of a self-imposed tax, or tithing, to help care for the planet that sustains us. Since 1985, we’ve donated more than $55 million, mostly to small, highly effective, grassroots conservation organizations. And because modern food production has such an impact on the environment, it’s not surprising that a significant portion of our contributions support sustainable agriculture and other food-related efforts.
With Patagonia Provisions, we’ll focus our efforts even more specifically on building a healthier, more sustainable food chain. We’ll continue giving back through our direct grant program, and as a member of 1% for the Planet, an organization we helped start back in 2002. 1% for the Planet makes it easier for businesses of all sizes to invest in non-profit groups doing what Yvon Chouinard calls “the good work.”
One of the reasons we’re excited about joining the food industry is that it provides a new perspective—and sense of urgency—about some of the environmental issues we’re already addressing. For example, our current salmon products are sourced from Bristol Bay and Yakutat, Alaska, places where groups we support are working to stop the Pebble Mine and preserve Tongass National Forest.
It also helps us engage with organizations more directly involved with food, like Alice Waters’ Edible Schoolyard Project and the Kokua Hawaii Foundation, which introduce children to the concept of growing, cooking and eating healthy, organic foods.
For more information about what we’re doing to become a responsible company, please click on the link below:
To learn more about the organizations we support, or to lend a hand yourself, visit these websites:
Support Healthy Soil
Many current farming practices strip our soil of the all the carbon and microorganisms it needs to stay healthy. That’s bad for farmers, bad for climate change, and for drought-stricken California. Watch "The Soil Story" and sign the petition to tell the California Legislature to support the allocation of $160 million in funding from the Greenhouse Gas Reduction Fund to help rebuild healthy soils.
"The regeneration of soil is the task of our generation. Our health, the health of our soils, and the health of our planet are one and the same."