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Yvon Chouinard boiling up the tsampa in the Beartooth Mountains, Montana. Photo by Rick Ridgeway

Why is a clothing company making food?

Industrial agriculture depletes soil, poisons water and threatens the outdoor places we love. Protecting the earth, and our future on it, means we need to find a better way. So we make foods that restore the planet instead of destroying it. As our founder Yvon Chouinard says, "People buy a jacket every few years, but they eat several times a day. If we're going to save our home planet, it starts with food."

Responsibly Harvested Seafood
Regeneratively Farmed Grains
1% for the Planet