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Yvon Chouinard boiling up the tsampa in the Beartooth Mountains, Montana. Photo by Rick Ridgeway
Yvon Chouinard boiling up the tsampa in the Beartooth Mountains, Montana. Photo by Rick Ridgeway

Why is a clothing company making food?

Industrial agriculture depletes soil, poisons water and threatens the outdoor places we love. Protecting the earth, and our future on it, means we need to find a better way. So we make foods that restore the planet instead of destroying it. As our founder Yvon Chouinard says, "People buy a jacket every few years, but they eat several times a day. If we're going to save our home planet, it starts with food."

Responsibly Harvested Seafood
Regeneratively Farmed Grains
1% for the Planet