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Responsibly sourced off northern Spain, our wild Atlantic mackerel are small fish with the mild taste and meaty texture of big fish. They’re an excellent source of protein and vitamin B-12*, and don’t have the high levels of toxins often found in large predators like tuna. Our sampler includes three types: Roasted Garlic, Lemon Caper and Spanish Paprika.
*See Nutrition + Ingredients section on each food’s product page for total fat, saturated fat and sodium content.
- 3 cans wild Atlantic Mackerel
- 1 can each of Lemon Caper, Roasted Garlic and Spanish Paprika
- Servings per can: 1
- Fully cooked & shelf stable until opened
- Product of Spain
Sourcing:
- Wild Atlantic mackerel are a small, schooling fish that occur in great numbers. By choosing to eat these fish, we’re taking pressure off less abundant, larger species like tuna and swordfish.
- Our partners harvest the mackerel from a small-scale fishery in the Bay of Biscay, off the coast of northern Spain. The fish are caught by hook and line, with little to no bycatch.
- Fishermen belong to cofradías, or brotherhoods, that date back to medieval times. Cofradías function as cooperatives, sharing profits and guaranteeing worker safety and other benefits.
- Learn more about our Mackerel Sourcing.
Packaging:
- Can is 100% aluminum, BPA-NI* and recyclable (if clean and dry).
*Bisphenol-A No-Intent: No BPAs were intentionally added to the packaging.
Certifications:
- Certified B®️ Corporation
- 1% for the Planet®️
- The seasonings are on the bottom, so flip the opened can onto a plate to let them flow evenly over the fish.
- Eat straight from the can with crusty bread to dip into the seasoned oil.
- Add to pastas and salads.
- Layer into sandwiches.
- For more ideas, check out our Mackerel recipes.
Why is an outdoor clothing company making food?
Industrial agriculture depletes soil, poisons water and threatens the outdoor places we love. Protecting the earth, and our future on it, means we have to find a better way. So we make foods that restore the planet instead of destroying it. As our founder Yvon Chouinard says, "People buy a jacket every few years, but they eat several times a day. If we're going to save our home planet, it starts with food.”
We stand by the foods we produce.
If you aren’t completely satisfied with any of our foods, we’re more than happy to make it right with a refund.
WARNING: Cancer and Reproductive Harm -www.p65warnings.ca.gov/products/food
What happened?
In March 2023, Seafood Watch®, a ratings system from California’s Monterey Bay
Aquarium, gave a red (“avoid”) assessment of the Atlantic Mackerel fishery in
the Bay of Biscay, off the coast of northern Spain. This is where we source our
Atlantic Mackerel.
Why the red rating?
Atlantic mackerel in the Bay of Biscay belong to a much larger
population of mackerel that migrate across the entire Northeast Atlantic, from
the coast of Portugal to Icelandic and Scandinavian waters. There’s no
international agreement on harvest rates, and the overall population of Atlantic
mackerel is being overfished as a result.
Our response to the rating
The Atlantic mackerel population in Bay
of Biscay itself can sustain responsible harvest,
according to the International Council for the Exploration of the
Sea (ICES), the world’s oldest intergovernmental science association. Likewise,
The Good Fish Foundation, based in the Netherlands,
gives this place-based fishery a green rating.
The trouble happens further north: 90% of the annual Atlantic mackerel harvest comes from northern European
waters, from mid-water trawlers and purse seiners,
again according to ICES data. These industrial boats overharvest fish, haul in
bycatch and damage the ocean ecosystem.
Our fishing partners in the Bay of
Biscay use small, family-owned boats and fish with hook-and-line, a highly
selective method that avoids bycatch. We’ll keep monitoring the health of the fishery,
working with our partners in academia. As long as harvests
don’t exceed the limits for a healthy, resilient fishery, we’ll source our
Atlantic mackerel from the fishing families of northern Spain.
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Know How Your Food is Sourced
Make an impact and help our Earth with responsibly-sourced ingredients versus conventional packaged seafood.
Indiscriminate harvest threatens global fish stocks.
Choosing responsibly harvested smaller fish and shellfish helps protect ocean ecosystems
We stand by the foods we produce.
If you aren’t completely satisfied with any of our foods, we’re more than happy to make it right with a refund. Learn about our Good Food Guarantee.
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