Our Atlantic Mackerel come from abundant schools in the Bay of Biscay, off the coast of Northern Spain. They’re caught by traditional fishing families using hook and line, with little to no bycatch.
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Responsibly sourced off northern Spain, our wild Atlantic mackerel are small fish with the mild taste and meaty texture of big fish. They’re an excellent source of protein and vitamin B-12*, and don’t have the high levels of toxins often found in large predators like tuna. Our sampler includes three types: Roasted Garlic, Lemon Caper and Spanish Paprika.
*See Nutrition + Ingredients section on each food’s product page for total fat, saturated fat and sodium content.
*Bisphenol-A No-Intent: No BPAs were intentionally added to the packaging.
Industrial agriculture depletes soil, poisons water and threatens the outdoor places we love. Protecting the earth, and our future on it, means we have to find a better way. So we make foods that restore the planet instead of destroying it. As our founder Yvon Chouinard says, "People buy a jacket every few years, but they eat several times a day. If we're going to save our home planet, it starts with food.”
If you aren’t completely satisfied with any of our foods, we’re more than happy to make it right with a refund.
What happened? In March 2023, Seafood Watch®, a ratings system from California’s Monterey Bay Aquarium, gave a red (“avoid”) assessment of the Atlantic Mackerel fishery in the Bay of Biscay, off the coast of northern Spain. This is where we source our Atlantic Mackerel.
Why the red rating?
Atlantic mackerel in the Bay of Biscay belong to a much larger population of mackerel that migrate across the entire Northeast Atlantic, from the coast of Portugal to Icelandic and Scandinavian waters. There’s no international agreement on harvest rates, and the overall population of Atlantic mackerel is being overfished as a result.
Our response to the rating
The Atlantic mackerel population in Bay of Biscay itself can sustain responsible harvest, according to the International Council for the Exploration of the Sea (ICES), the world’s oldest intergovernmental science association. Likewise, The Good Fish Foundation, based in the Netherlands, gives this place-based fishery a green rating.
The trouble happens further north: 90% of the annual Atlantic mackerel harvest comes from northern European waters, from mid-water trawlers and purse seiners, again according to ICES data. These industrial boats overharvest fish, haul in bycatch and damage the ocean ecosystem.
Our fishing partners in the Bay of Biscay use small, family-owned boats and fish with hook-and-line, a highly selective method that avoids bycatch. We’ll keep monitoring the health of the fishery, working with our partners in academia. As long as harvests don’t exceed the limits for a healthy, resilient fishery, we’ll source our Atlantic mackerel from the fishing families of northern Spain.
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Make an impact and help our Earth with responsibly-sourced ingredients versus conventional packaged seafood.