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We harvest our wild seafood using rigorous standards that allow for abundant fish in the future, working with organizations like Wild Fish Conservancy. Our farmed mussels actually improve the health of the waters around them. This is seafood you can enjoy with a peaceful conscience.
Packed in an illustrated box, ready to give as a gift.
- 1 box Original Wild Sockeye Salmon
- 1 box (2 packs) Black Pepper Wild Pink Salmon
- 4 cans Mackerel (1 each Roasted Garlic, Spanish Paprika, Lemon Caper, Smoked)
- 3 cans Mussels (1 each Spicy, Smoked, Lemon Herb)
- 3 cans Spanish White Anchovies (1 each Spicy, Lemon Olive and Roasted Garlic)
- 2 cans Sardines (1 each Olive Oil and Coconut Curry Sauce)
- MiiR Anchovy Fish Tumbler
Please view each food’s product page for specific nutrition and ingredient information.
Sourcing:
Please view each food’s product page for specific nutrition and sourcing information.
Packaging:
- Shipping boxes are made from recycled cardboard and are recyclable.
- Salmon boxes are made with Sustainable Forestry Initiative-certified paper and are recyclable.
- Seafood cans are 100% aluminum, BPA-free and recyclable (if clean and dry).
Why is an outdoor clothing company making food?
Industrial agriculture depletes soil, poisons water and threatens the outdoor places we love. Protecting the earth, and our future on it, means we have to find a better way. So we make foods that restore the planet instead of destroying it. As our founder Yvon Chouinard says, "People buy a jacket every few years, but they eat several times a day. If we're going to save our home planet, it starts with food.”
We stand by the foods we produce.
If you aren’t completely satisfied with any of our foods, we’re more than happy to make it right with a refund.
WARNING: Cancer and Reproductive Harm -www.p65warnings.ca.gov/products/food
What happened?
In March 2023, Seafood Watch®, a ratings system from California’s Monterey Bay
Aquarium, gave a red (“avoid”) assessment of the Atlantic Mackerel fishery in
the Bay of Biscay, off the coast of northern Spain. This is where we source our
Atlantic Mackerel.
Why the red rating?
Atlantic mackerel in the Bay of Biscay belong to a much larger
population of mackerel that migrate across the entire Northeast Atlantic, from
the coast of Portugal to Icelandic and Scandinavian waters. There’s no
international agreement on harvest rates, and the overall population of Atlantic
mackerel is being overfished as a result.
Our response to the rating
The Atlantic mackerel population in Bay
of Biscay itself can sustain responsible harvest,
according to the International Council for the Exploration of the
Sea (ICES), the world’s oldest intergovernmental science association. Likewise,
The Good Fish Foundation, based in the Netherlands,
gives this place-based fishery a green rating.
The trouble happens further north: 90% of the annual Atlantic mackerel harvest comes from northern European
waters, from mid-water trawlers and purse seiners,
again according to ICES data. These industrial boats overharvest fish, haul in
bycatch and damage the ocean ecosystem.
Our fishing partners in the Bay of
Biscay use small, family-owned boats and fish with hook-and-line, a highly
selective method that avoids bycatch. We’ll keep monitoring the health of the fishery,
working with our partners in academia. As long as harvests
don’t exceed the limits for a healthy, resilient fishery, we’ll source our
Atlantic mackerel from the fishing families of northern Spain.
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We stand by the foods we produce.
If you aren’t completely satisfied with any of our foods, we’re more than happy to make it right with a refund. Learn about our Good Food Guarantee.
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