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We harvest our wild seafood using rigorous standards that allow for abundant fish in the future, working with organizations like Wild Fish Conservancy. Our farmed mussels, raised according to EU Organic standards, actually improve the health of the waters around them. This is seafood you can enjoy with a peaceful conscience.
- 2 boxes Wild Sockeye Salmon (1 Original, 1 Lemon Pepper)
- 1 box (2 packs) Black Pepper Wild Pink Salmon
- 4 cans Mackerel (1 each Roasted Garlic, Spanish Paprika, Lemon Caper, Smoked)
- 3 cans Mussels (1 each Spicy, Smoked, Lemon Herb)
- 3 cans Spanish White Anchovies (Spicy, Lemon Olive and Roasted Garlic)
- MiiR Anchovy Fish Tumbler
Please view each food’s product page for specific nutrition and ingredient information.
Sourcing:
Please view each food’s product page for specific nutrition and sourcing information.
Packaging:
- Shipping boxes are made from recycled cardboard and are recyclable.
- Salmon boxes are made with Sustainable Forestry Initiative-certified paper and are recyclable.
- Seafood cans are 100% aluminum, BPA-free and recyclable (if clean and dry).
Why is an outdoor clothing company making food?
Industrial agriculture depletes soil, poisons water and threatens the outdoor places we love. Protecting the earth, and our future on it, means we have to find a better way. So we make foods that restore the planet instead of destroying it. As our founder Yvon Chouinard says, "People buy a jacket every few years, but they eat several times a day. If we're going to save our home planet, it starts with food.”
We stand by the foods we produce.
If you aren’t completely satisfied with any of our foods, we’re more than happy to make it right with a refund.
WARNING: Cancer and Reproductive Harm -- www.p65warnings.ca.gov/products/food
What happened? In March 2023, Seafood Watch®, a ratings system from California’s Monterey Bay Aquarium, gave a red (“avoid”) assessment of the Atlantic Mackerel fishery in the Bay of Biscay, off the coast of northern Spain. This is where we source our Atlantic Mackerel.
Why the red rating?
Atlantic mackerel in the Bay of Biscay belong to a much larger population of mackerel that migrate across the entire Northeast Atlantic, from the coast of Portugal to Icelandic and Scandinavian waters. There’s no international agreement on harvest rates, and the overall population of Atlantic mackerel is being overfished as a result.
Our response to the rating
The Atlantic mackerel population in Bay of Biscay itself can sustain responsible harvest, according to the International Council for the Exploration of the Sea (ICES), the world’s oldest intergovernmental science association. Likewise, The Good Fish Foundation, based in the Netherlands, gives this place-based fishery a green rating.
The trouble happens further north: 90% of the annual Atlantic mackerel harvest comes from northern European waters, from mid-water trawlers and purse seiners, again according to ICES data. These industrial boats overharvest fish, haul in bycatch and damage the ocean ecosystem.
Our fishing partners in the Bay of Biscay use small, family-owned boats and fish with hook-and-line, a highly selective method that avoids bycatch. We’ll keep monitoring the health of the fishery, working with our partners in academia. As long as harvests don’t exceed the limits for a healthy, resilient fishery, we’ll source our Atlantic mackerel from the fishing families of northern Spain.

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We stand by the foods we produce.
If you aren’t completely satisfied with any of our foods, we’re more than happy to make it right with a refund. Learn about our Good Food Guarantee.
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