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- 1 box (8 oz) of Black Pepper Wild Pink Salmon
- 1 can (4.2 oz) each of Roasted Garlic White Anchovies, Lemon Caper Mackerel and Spicy Mussels
- 1 box (4.4 oz) each of Organic Sourdough Sea Salt Crackers, Organic Rosemary Garlic Crackers, Organic Margherita Pizza Crackers and Organic Vegan Cheddar Cheeze Crackers
Please view each food’s product page for specific nutrition and ingredient information.
Please view each food’s product page for specific sourcing information.
- Illustrated packing box is made from recycled cardboard plus Sustainable Forestry Initiative–certified cardboard.
- Seafood cans are 100% aluminum, BPA-free and recyclable; boxes are made from Forest Stewardship Council-certified paper and are recyclable.
- Salmon box and cracker boxes are made from SFI–certified paper and are recyclable.
- Certified B®️ Corporation
- 1% for the Planet®️
Why is an outdoor clothing company making food?
Industrial agriculture depletes soil, poisons water and threatens the outdoor places we love. Protecting the earth, and our future on it, means we have to find a better way. So we make foods that restore the planet instead of destroying it. As our founder Yvon Chouinard says, "People buy a jacket every few years, but they eat several times a day. If we're going to save our home planet, it starts with food.”
We stand by the foods we produce.
If you aren’t completely satisfied with any of our foods, we’re more than happy to make it right with a refund.
What happened? In March 2023, Seafood Watch®, a ratings system from California’s Monterey Bay Aquarium, gave a red (“avoid”) assessment of the Atlantic Mackerel fishery in the Bay of Biscay, off the coast of northern Spain. This is where we source our Atlantic Mackerel.
Why the red rating?
Atlantic mackerel in the Bay of Biscay belong to a much larger population of mackerel that migrate across the entire Northeast Atlantic, from the coast of Portugal to Icelandic and Scandinavian waters. There’s no international agreement on harvest rates, and the overall population of Atlantic mackerel is being overfished as a result.
Our response to the rating
The Atlantic mackerel population in Bay of Biscay itself can sustain responsible harvest, according to the International Council for the Exploration of the Sea (ICES), the world’s oldest intergovernmental science association. Likewise, The Good Fish Foundation, based in the Netherlands, gives this place-based fishery a green rating.
The trouble happens further north: 90% of the annual Atlantic mackerel harvest comes from northern European waters, from mid-water trawlers and purse seiners, again according to ICES data. These industrial boats overharvest fish, haul in bycatch and damage the ocean ecosystem.
Our fishing partners in the Bay of Biscay use small, family-owned boats and fish with hook-and-line, a highly selective method that avoids bycatch. We’ll keep monitoring the health of the fishery, working with our partners in academia. As long as harvests don’t exceed the limits for a healthy, resilient fishery, we’ll source our Atlantic mackerel from the fishing families of northern Spain.
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