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Yep, Patagonia is an outdoor clothing company. But through our experience sourcing agricultural products—cotton, wool, hemp—for our gear, we’ve learned about the impacts food production can have on our planet. The main lesson? That if we’re going to save our home planet, we need to fix the broken food chain.

Guzzling so-so beer made from industrially grown ingredients only contributes to the environmental crisis. We’d rather drink good craft beer that helps protect topsoil and draw down carbon.

Industrial agriculture generates about a quarter of the world’s planet-warming greenhouse gases (like carbon dioxide) and depletes natural resources. Regenerative ag does the exact opposite: It draws down carbon and restores our soils and oceans.