apple pay buttonapple pay buttoncheckcheckchevron downchevron downcircle infocircle infocta circle checkcta circle checkcta link arrow leftcta link arrow leftExpandexpand iconHelpfulIcon of a happy faceiTunesiTunes Logolock lockedlock lockedlock unlockedlock unlockedmap pinmap pinminusminusnavigation primary cartnavigation primary cartnavigation primary cart fullnavigation primary cart fullnavigation primary hamburgernavigation primary hamburgerNetflixNetflix LogoLoading ...Patagonia Loading Iconpausepausepaw eventpaw eventpaw petitionpaw petitionpaw volunteerpaw volunteerpayment amexpayment amexpayment applepayment applepayment card amexpayment card amexpayment card apple paypayment card apple paypayment card discoverpayment card discoverpayment card mastercardpayment card mastercardpayment card paypalpayment card paypalpayment card venmopayment card venmopayment card visapayment card visapayment mastercardpayment mastercardpayment paypalpayment paypalpayment visapayment visapaypal buttonpaypal buttonPrintPrinter Iconproduct checkproduct check?rating fitrating fitrating star filledrating star filledrating star outlinedrating star outlinedUnhelpfulIcon of a sad faceshareshareshopping bagshopping bagshopping bag filledshopping bag filledshopping tool carat downshopping tool carat downsocial facebooksocial facebooksocial instagramsocial instagramLinkedInLinkedIn Logosocial pinterestsocial pinterestsocial twittersocial twitterthumbs downthumbs downthumbs upthumbs upvolume mutedvolume mutedvolume unmutedvolume unmuted arrow expandarrow expandburgerburgerchevron down bigchevron down bigchevron leftchevron leftchevron rightchevron rightchevron sliderchevron slidercta circle searchcta circle searchcta circle xcta circle xellipsesellipsesinfoinfopro logopro logopro logopro logologologonavigation primary searchnavigation primary searchnavigation primary xnavigation primary xplayplayplusplussearchsearchxx

Why Regenerative Organic?

We believe that regenerative organic agriculture is one of the most effective ways to fight climate change, provide food for a growing population, and keep the planet healthy.

Hashim Badani
We Have a Growing Problem

Growing food and fiber with industrial techniques and harmful chemicals is one of the main causes of climate change, contributing up to one quarter of annual greenhouse gas emissions worldwide. Industrial farming also degrades our soils, which reduces our ability to grow healthy crops and contributes to loss of topsoil and water—two limited resources we can’t afford to waste.

The Solution Is in the Soil

If we switch from industrial agriculture to regenerative organic (RO) farming practices, which build healthy soil, we could turn agriculture from a problem into a solution. Because healthy soil traps significantly more carbon, regenerative organic agriculture could be the key to helping stop climate change.

How Nature Would Farm

Regenerative Organic (RO) is the highest organic standard, one that goes beyond just doing less harm to rehabilitate soil, protect animals and improve the lives of workers. It's worked for thousands of years in the past—and we need it for our future.

Regenerative Organic Farming Practices

Instead of adding carbon to the atmosphere, the way industrial agriculture does, regenerative organic farming draws carbon out of the air and stores it in the ground. Many RO practices are simply modern versions of ancient agricultural techniques.

Cover Crops
Crop Rotation
Low- to No-Tilling

The Road to Regenerative

In 2017, we partnered with the Regenerative Organic Alliance and other brands to establish Regenerative Organic CertificationTM, a holistic agriculture certification encompassing pasture-based animal welfare, fairness for farmers and workers, and robust requirements for soil health and land management. We’re pursuing certifications for both food and apparel, and this spring we released our first ROC product, Regenerative Organic Chile Mango.

The Pillars of Regenerative Organic Certification™

Soil Health
Animal Welfare
Social Fairness

Know What You’re Buying Into

We believe it's possible to grow food and fiber in ways that make our land more fertile and productive. Every time you decide what to buy, eat or wear, you have the power to change the way food and fiber are grown.