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Responsible Fishing: A Mackerel Story

Mighty Mussels

In pristine waters off the southern tip of Portugal, our partners raise mussels on underwater ropes, strung like necklaces between buoys. The thickly clustered shells form habitat for other ocean creatures, boosting biodiversity. As filter feeders, the mussels also improve the water quality around them as they grow. They do all this with a minimal carbon footprint, while producing savory, protein-packed morsels for us to enjoy.

Yvon Chouinard boiling up the tsampa in the Beartooth Mountains, Montana. Photo by Rick Ridgeway
Yvon Chouinard boiling up the tsampa in the Beartooth Mountains, Montana. Photo by Rick Ridgeway

Why is a clothing company making food?

Industrial agriculture depletes soil, poisons water and threatens the outdoor places we love. Protecting the earth, and our future on it, means we need to find a better way. So we make foods that restore the planet instead of destroying it. As our founder Yvon Chouinard says, "People buy a jacket every few years, but they eat several times a day. If we're going to save our home planet, it starts with food."

Responsibly Harvested Seafood
Regeneratively Farmed Grains
1% for the Planet

Holiday Cooking

Having people over is fun. Getting stuck in the kitchen is not. We aim for big flavor payoffs in a short amount of time.

See Recipes

Eating Is Activism