Soil Solutions to Climate Problems

"Soil is a living miracle." Watch this film created by the Center for Food Safety. Narrated by Michael Pollan

Watch the film.

Salmon Superheroes

"For me it was an honor just to sit with these people–my heroes in wild salmon conservation–for an entire day, while plotting how Patagonia Provisions can best contribute to the effort." Author Dylan Tomine shares thoughts on his time with the Patagonia Provisions Wild Salmon Advisory Team.

Read Dylan's post.

Patagonia Makes Saving the Grasslands As Easy as Buying a Bag of Buffalo Jerky

LA Times reporter Adam Tschorn comments on Patagonia Provisions' newest eco-friendly foodstuff.

Read the article here.

Patagonia + Wild Idea Buffalo Jerky

Because what else are you going to eat when you're hanging from a cliff?

Read HypeBeast’s article here.

Master the Art and Science of the Brand Stretch

Patagonia's fruit bars are visually spare, with about as much white space as you would expect to see on a trek through the Himalayas. This sends a message to consumers that the bars are about whole foods, not additves.

Read the Packaging World article here.


Patagonia and Wild Idea Buffalo Team Up for Ecology

How does Patagonia Provisions' new bison jerky project work to improve the Midwest's rich and diverse ecology? Jan Lee at Triple Pundit explains.

Read the article.

Patagonia Launches Sustainable, Earth-Saving Bison Jerky

Patagonia Provisions has partnered with South Dakot's Wild Idea Buffalo Company to offer 100% grass-fed, free-range, antibiotic-, pesticide-, and hormone-free bison jerky.

Read the article at Men's Journal.

Patagonia is Making Jerky with Wild Idea Buffalo

High-quality ingredients and a cause worth eating for - what more could you want from your buffalo jerky?

Read the article at Cool Material.

If GMOs are safe, why not label them?

Patagonia CEO Rose Marcario writes about why we believe in transparency in food.

Read her article.

Yvon Chouinard's Patagonia Provisions

Tsampa Soup Rounds Out New Sustainable Food Offerings from Clothing Company

Read the article at Santa Barbara Independent

Did You Know That Patagonia Sells Food?

In today’s "who knew?" news: Patagonia, the adventure company whose fleece jackets you adore, has an entire site dedicated to food and recipes. It’s called Patagonia Provisions and features sustainable, conscientiously sourced items (think: protein bars, soups and even fish). We culled the online shop and free recipes, and here’s what we’d nibble on while out on a weekend hike--or even serve for dinner at home any night of the week.

Read the article at PureWow

Can Patagonia’s New Food Line Revolutionize the Salmon Industry?

Civil Eats explains why Patagonia made an unusual purchase: 80,000 pounds of wild Sockeye salmon.

Read the article at Civil Eats.

An open-pit mining boom is underway in northern British Columbia, Canada.

The massive size and location of the mines—at the headwaters of major salmon rivers that flow across the border into Alaska—has Alaskans concerned over pollution risks posed to their multi-billion dollar fishing and tourism industries. These concerns were heightened with the August 4, 2014 catastrophic tailings dam failure at nearby Mount Polley Mine in B.C.’s Fraser River watershed.

Read the article at the Patagonia blog,

Clothing retailer Patagonia aims to increase seafood offerings

Undercurrent News breaks down our commitment to the salmon business.

Read the article at

Patagonia CEO Rose Macario Fights the Fights Worth Fighting.

A FastCompany article about our CEO, mentioning Patagonia Provisions as her “Latest Passion Project."

Read the article at

Outside Magazine Holiday Gift Guide 2014

Patagonia Provisions Salmon recommended for the "Adventure Traveller” on

Patagonia Provisions Experiments with Perennial Agriculture

Read about the benefits of perennial agriculture and Patagonia Provisions' involvement, in this article from NOVA Next.

Sunset Magazine Loves our Salmon

Sunset Magazine says, "We're loving...Salmon to go," our Wild Sockeye Salmon in the September issue of

Patagonia Provisions in Modern Farmer

Our Wild Sockeye Salmon was featured as a recommended item to "stock a cellar" in the fall issue of

Patagonia Founder Yvon Chouinard Fights the Food Industry

Yvon Chouinard reinvented the ice ax, developed the first wetsuits to include sustainable merino wool, and built the Patagonia clothing company from a few pairs of canvas shorts in 1973 to the $600 million business it is today. Now Chouinard has another ambition: He wants to sell you a piece of fish.

Read the article at

Patagonia Founder Yvon Chouinard Fights the Food Industry

Yvon Chouinard reinvented the ice ax, developed the first wetsuits to include sustainable merino wool, and built the Patagonia clothing company from a few pairs of canvas shorts in 1973 to the $600 million business it is today. Now Chouinard has another ambition: He wants to sell you a piece of fish.

Read the article at

More than jerky: Patagonia expands in food

The purveyor of fly-fishing gear now offers salmon-in-a-pouch. Up next: grains and more.

Read the article at

Since Rose Marcario joined Patagonia six years ago, the badass-by-nature company has tripled its profits. And no, it hasn't sold its soul.

A FastCompany interview with Rose Marcario about the culture of Patagonia, which includes curiosity, self-examination and innovation.

Read the article at

Patagonia's new CEO: 'You should build a product that lasts'

Rose Marcario talks about the future of the company, its culture and making sure profits also help the environment.
Everyday businesses all over the world hope – nay, pray – that you will make another impulse decision and buy their product. After all, it’s how they make money. Yet there is one company that’s doing the exact opposite.

Read the article at

Patagonia Names First Female CEO As Outerwear Company Bets On Sustainable Food

Outdoor apparel giant Patagonia has a new CEO: Rose Marcario, the first woman to lead the company in its 41-year history. The Ventura, Calif.-based outerwear purveyor announced Thursday afternoon that Marcario, former COO and CFO, will take the helm starting February 7, replacing outgoing head Casey Sheahan, a ten-year veteran. Marcario came to Patagonia in 2008 from the corporate finance world, including a gig heading up mergers and acquisitions at LA-based Capital Advisors and a role as CFO at Apple spin-off General Magic.

Read the article at

Patagonia's Latest Product: A Venture Fund

In 2006, after working 25 years in private equity and for public companies, Rose Marcario had a crisis of faith. “I went through what many people do at that age, in my 40s, the sort of crisis of conscience about whether my personal values aligned with my work, which is where I spend most of my waking life,” she says. The answer was no, so she shifted gears and in 2008 joined Patagonia, known for profitably making outdoor gear while going to great lengths to protect the environment. Now Marcario is helping spread Patagonia’s environmental and social values through the Ventura (Calif.)-based company’s new in-house venture fund. Called $20 Million & Change, it will invest in startups trying to have a positive impact in five areas: clothing, food, water, energy, and waste.

Read the article at Bloomberg Businessweek.

Introducing “$20 Million & Change” and Patagonia Works – A Holding Company for the Environment

I don’t like to think of myself as a businessman. I’ve made no secret that I hold a fairly skeptical view of the business world. That said, Patagonia, the company my wife and I founded four decades ago, has grown up to be — by global standards — a medium-size business. And that bestows on our family a serious responsibility. The last line of Patagonia’s mission statement is “… use business to inspire and implement solutions to the environmental crisis.” We’ve always taken that seriously.

Read the article at The Cleanest Line.

Patagonia's $20M seeks startups with the Works

Patagonia's new holding company, which plans to invest in "like-minded" startups looking to spur social change, could make some of its new investment fund available to Portland businesses.

Read the article at Sustainable Business Oregon.